Flat-sided crankbaits · United States · all prices

No maker publishes sales figures. These lists are built from best-seller and most-reviewed proxies (retailer rankings, review volume, awards) over the last five years — the source is shown under each entry.

1. Berkley Frittside 5 Crankbait — $12.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Square Bill section (148 items) sorted by Popularity: #5; 2-5 ft (0.6-1.5 m), 2-1/4 in (57 mm), 1/3 oz (9.5 g); David Fritts flat-sided plug in plastic: tight balsa-like thump and flash (TW lists it among squarebills); 4.3/5 avg (4 reviews)
2. Rapala Ott's Garage OG Rocco 5 Crankbait — $11.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #1; 5 ft (1.5 m), 2-1/2 in (64 mm), 3/8 oz (10.6 g); premium balsa body with a circuit-board square lip, medium wobble; 4.4/5 avg (5 reviews)
3. Rapala Ott's Garage OG Tiny 4 Crankbaits — $8.97 - $11.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #2; 4 ft (1.2 m), 2-1/4 in (57 mm), 5/16 oz (9 g); thin flat-sided balsa with a rounded circuit-board bill; very tight wobble; 4.3/5 avg (7 reviews)
4. Strike King Chick Magnet Flat Sided Crankbait — $5.00 - $11.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #5; 3-5 ft (0.9-1.5 m), 2.25 in (57 mm), 7/16 oz (12.4 g); Andy Morgan's homemade-style flat side in plastic; circuit-board lip; 5.0/5 avg (1 reviews)
5. Strike King Hardliner Flat Sided Crankbaits — $5.00 - $11.99
   Tackle Warehouse 'Medium Diving Crankbaits (6-10')' > Circuit Board Bill section (10 items) sorted by Popularity: #1; 5-7 ft (1.5-2.1 m), n/a; balsa-inspired flat side with a thin circuit-board lip, extra-tight wobble for cold water
6. Rapala Ott's Garage OG Slim 06 Crankbaits — $11.99
   Tackle Warehouse 'Medium Diving Crankbaits (6-10')' > Circuit Board Bill section (10 items) sorted by Popularity: #3; 6 ft (1.8 m), 2-3/4 in (70 mm), 1/2 oz (14 g); flat-sided balsa slim body, medium wobble with a tight side-to-side; 4.8/5 avg (13 reviews)
7. Berkley Clickin' Frittside 7 Crankbait — $5.00 - $12.99
   Tackle Warehouse 'Medium Diving Crankbaits (6-10')' > Coffin Bill section (8 items) sorted by Popularity: #1; 5-7 ft (1.5-2.1 m), 2-1/2 in (64 mm), 3/7 oz (12 g); flat-sided Frittside 7 with a clicking sound and coffin bill; 5.0/5 avg (1 reviews)
8. Black Label Tackle Cliff Pace Hickster Flat Balsa Crankbait — $17.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #14; 3-5 ft (0.9-1.5 m), 2-1/4 in (57 mm), 5/16 oz (9 g); hand-carved balsa, flat slender body and circuit-board lip; tight wobble; 5.0/5 avg (2 reviews)
9. 6th Sense Flat Finesse F4 Crankbait — $7.97 - $9.99
   Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #16; 4-6 ft (1.2-1.8 m), 2-1/2 in (64 mm), 1/2 oz (14 g); flat-sided body with a circuit-board bill, fast tight action; 3.3/5 avg (3 reviews)
10. Bill Lewis Hammer Flat Crank — $9.99
    Tackle Warehouse 'Shallow Diving Crankbaits (5' or less)' > Circuit Board Bill section (45 items) sorted by Popularity: #22; 5 ft (1.5 m), 2.4 in (61 mm), 3/8 oz (10.6 g); flat sides, internal knocker and circuit-board lip; tight wiggle for fast or cold-water cranking; 3.0/5 avg (2 reviews)